Customers face a lot of choices when they walk down the aisles of a supermarket. Whether someone is looking for a loaf of bread or a luxurious box of chocolates, there will be numerous options vying for their attention. If you want your product to stand out, you need an attractive packaging design. Make a great impression with your food and beverage products when you use these helpful tips for designing compelling food packaging.
Branding is an important part of any packaging. Don’t just settle for slapping your logo on the box and calling it a day. Instead, your packaging should reflect your brand identity. Who are you as a company? Which values do you want your products to reflect? What kind of demographic are you targeting?
For example, packaging for kids’ foods—like candies or sugary cereals—will often feature bright colors and adorable mascots. Packaging for a fine box of chocolates, on the other hand, will have a more serious appearance with solid colors, script-like text, and flourishes such as ribbons or gold detailing.
Your brand identity says a lot about your company and your product. Packaging that leans into this identity creates an authentic and familiar choice customers can reach for on the shelves.
Classy and Natural Simplicity
When it comes to food packaging, less can sometimes be more. Too many graphics and texts muddle your design and cause customers to skip over your products. Furthermore, many consumers associate busy designs with the overly processed foods they’re trying to avoid.
Simple designs, on the other hand, are more commonly associated with natural options that customers—especially health-conscious consumers—want to buy. Sticking to neutral backgrounds, basic images, and no more than three colors for texts and graphics creates a classy and straightforward design that stands out among more complicated and busy designs on the shelf. Additionally, a simple base design leaves plenty of room for you to customize for special promotions, seasonal flavors, and other limited-time events.
Straightforward and Sustainable Options
Today’s consumers are more mindful of the waste they create, which means they’re also paying attention to how much waste your product produces. Therefore, sustainability is one of the most important considerations to make when designing compelling food packaging.
In which areas can you switch to recycled, biodegradable, or reusable materials? How do you minimize packaging materials to create less waste? For example, many dry products come with inner bags or plastic trays in addition to the outer packaging. Can you take out those inner parts to create a more straightforward and sustainable packaging design? Considerations like these help you create more responsible food packaging that appeals to a wide range of consumers.
When it’s time to revamp your packaging design, turn to Golden West’s food packaging printing services. Learn more about how to transform your product when you visit the team at Golden West Packaging today.