Packaging 101

Packaging is unique in that it literally has its own language. Words and ideas rarely used outside our industry are not uncommon. Custom packaging is often a unique blend of art and science that ultimately creates some of the most interesting and high performing designs in the market. But sometimes the terminology used in our business can be a little confusing and a bit daunting.

Golden West University was created to be GWPG’s resource for all things packaging. A well crafted and extensive directory of video, animations, and a glossary of terms that assists our customers and employees alike in their journey through the world of packaging. Make sure to check in frequently as we will be updating the curriculum as new ideas and technologies emerge.

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Language of Our Business

Is it dieline or dyeline? Are flexo and direct print the same process? What’s the difference between emboss and deboss? These are just a few of the questions one should be able to answer when developing a packaging specification everyone will understand. There is an old saying that says “You will never mean what you say if you don’t say what you mean” and nothing can be more true when developing a packaging specification. Using the correct industry terms not only allows a project to be quoted faster and more accurately, but it also ensures your vision turns out exactly like you want.

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Manufacturing Process

Within the walls of our world class facilities are some of the most advance print and packaging technology available. Understanding the manufacturing process allows for better understanding of tolerances and limitations specific to each technology. Knowing these details allows for better set up of print files and delivers predictable outcomes as it relates to finished goods. Browse our video library to see our machines and people in action!

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Decision Navigator

Paper or plastic? Rigid or corrugated? Recycled paper or sugarcane? As with most manufacturers of custom products, there are lots of choices and decisions to make. By asking a series of specific questions related to budget expectations, lead times, ship to locations, sustainability, and shipping performance criteria, we can guide a project into the best material, manufacturing location, and design concept. Accurate specifications are not randomly formed but are surgically developed. Browse through our decision navigators to review some of the most important questions that need to be answered for a successful packaging launch.

Learn more about molded pulp options

Visual Library

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Custom Corrugated Box Packaging

Our wide selection of popular corrugated box styles

Click image below to watch it fold and spin three dimensionally

Custom Rigid Carton Packaging

Our wide selection of popular rigid carton styles

Custom Folding Carton Packaging

Our custom folding carton packaging is used in a wide range of industries. Our FSC and SFI certified board options offer one of the most sustainable choices you can make when protecting and promoting your brand.

Click image below to watch it fold and spin three dimensionally

Counter Displays

Our wide selection of popular styles

Floor Displays

Our wide selection of popular styles

Don't know what box to choose? Our specialists can help! Request a Consultation


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