The world would be pretty boring if you walked down the grocery aisle and saw nothing but bland, black-and-white products. Color plays a vital role in product packaging by making each type, brand, and flavor of product unique from the ones beside it. By combining attractive colors with clever designs, companies can even enhance their products and create memorable experiences for their customers. Discover a few reasons why color is important in packaging design.

Colors Catch the Eye

One of the main goals of product packaging is to turn heads and attract customers to your product. Color is one of the most straightforward and effective ways to do exactly that. Bold, vibrant colors are visually appealing and can catch the eye from a greater distance than any images or text. Moreover, incorporating attractive color combinations helps you create a pleasing design that potential buyers will automatically gravitate toward.

Colors Can Lead to Brand Recognition

Brand recognition is one of the most essential reasons why color is important in packaging design. Color can be just as recognizable as your brand logo or the font you use on your packaging. Think about some of the world’s most famous brands. For example, you don’t have to read the label on a red and white can of soda to know exactly which brand you’re looking at.

Incorporating your company’s colors into your packaging design boosts brand recognition and creates a familiar image for customers. This is a great way to encourage repeat buyers, promote new products, and establish yourself as a familiar company customers can trust.

Colors Offer Information About Your Product

Certain colors are symbolic of specific moods or ideals. Bright yellow makes you think of the sun, evoking feelings of cheerfulness and positivity. A sleek, white product implies purity or simplicity. Colors are a unique language consumers recognize and understand even before they investigate your product.

Paying attention to the meanings of different colors allows you to quickly tell buyers about your product. For example, using browns and greens in your packaging design conveys an emphasis on sustainability and environmental efforts. By incorporating relevant colors into your packaging, you give customers a clear image of what your product is and why it’s the most desirable option on the shelf.

How will you use color in your custom printed packaging? Work with the team at Golden West Packaging to bring your vibrant packaging design to life and see the difference in how customers interact with your product.