A folding carton in packaging is a paperboard that you can print on, cut, laminate, and fold to the dimensions of your business’s products. Most times, the manufacturer will ship these cartons flat, so the company that receives them has to fold the cartons when boxing items. Choosing the right folding carton packaging for your product is important. Use the tips below to ensure you’re using suitable packaging for the items you produce and sell.

Is Your Product Fragile?

One of the most important questions to ask when it comes to packaging is whether it will protect the product inside. How fragile is your item? A significant component of your packaging should be to protect the product and keep it safe from damage. For example, if you sell food seasoning in a glass jar, you may want to consider VAC form or corrugated inserts to hold the item in place. This way, it won’t move around the carton during transportation.

Consider Shelf Presentation

How a customer perceives your products on the shelf also coincides with your brand’s packaging. If you sell your products to a retailer, they’ll spend a portion of their life on a shelf. Therefore, how these items look in their carton will impact whether a customer picks them up and purchases them.

Will you have a window that looks into the item inside? Or will you have a captive image with catchy wording? Remember to always consider shelf presentation. Use Golden West Packaging’s custom folding cartons to personalize your packaging so that it’s perfect for the item inside and your brand.

How Large Is Your Product?

You never want to guess what size carton will fit your products because you could purchase the packaging in bulk only to realize you need a smaller or larger box. Take accurate dimension measurements of your product to determine the carton size you need. It’s always best to choose something slightly larger because you can add inserts or inner packaging inside the box to keep your product from moving around or breaking later.

What Does Your Budget Look Like?

Your budget will also play a role in choosing the right folding carton packaging for your products. It’s always best to work with the budget you currently have at your company to avoid losing money or spending too much on the packaging. You can always up your budget as you grow in sales and switch your packaging as your business evolves.

Ultimately, it’s up to you to decide which packaging is suitable for your products. You know your products best and what type of cartons will be appropriate for protecting and showcasing them. Take your time selecting your packaging, but remember that you can always alter what you use as your business grows and develops.